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Project Management

How Equinox pivoted from clubs to content

Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital...

Kim Davis | Mar 29, 2021 at 12:10 pm ET

The benefits of using workflow and project management tools

Considering adding a workflow or project management solution to your martech stack, but looking for a business case?...

Pamela Parker | May 13, 2020 at 2:38 pm ET

What are enterprise workflow and project management tools and how do they help marketers?

Accountability and transparency are two of the benefits these solutions...

Pamela Parker | May 11, 2020 at 3:36 pm ET

 

Project management tools take center stage as distributed marketers crave ‘single source of truth’

With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms...

Henry Powderly | May 4, 2020 at 3:13 pm ET

A marketer’s guide to workflow and project management tools: Just launched

Looking for ways to streamline your workflow and increase accountability?...

Pamela Parker | Apr 27, 2020 at 3:44 pm ET

Martech teams devote most of their time to automation, campaign management tools

MarTech Today's 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign...

Amy Gesenhues | Apr 21, 2020 at 3:01 pm ET

How agile adoption will change the way we work in 2020

We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming...

Stacey Ackerman | Jan 3, 2020 at 10:02 am ET

Product ownership is the keystone to martech management

Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities...

Steve Petersen | Dec 18, 2019 at 10:00 am ET

Martech and change management: Human factors matter most

Investing time to understand the nuances of change management can help martech practitioners deliver better...

Steve Petersen | Nov 19, 2019 at 1:02 pm ET

Adopting new martech? You don’t have to choose between agile and waterfall

Our approach to adopting new marketing technology doesn't need to be so black and...

Jennifer Cannon | Jun 19, 2019 at 3:21 pm ET

Top 15 promising project management tools to make your productivity skyrocket

Looking for the right PM software for your team/business, but overwhelmed by choices? Columnist Alexander Kesler has the run-down on some of the...

Alexander Kesler | Apr 19, 2017 at 10:47 am ET
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