Project Management
The benefits of using workflow and project management tools
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?...
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions...
Project management tools take center stage as distributed marketers crave ‘single source of truth’
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms...
A marketer’s guide to workflow and project management tools: Just launched
Looking for ways to streamline your workflow and increase accountability?...
Martech teams devote most of their time to automation, campaign management tools
MarTech Today's 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign...
How agile adoption will change the way we work in 2020
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming...
Product ownership is the keystone to martech management
Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities...
Martech and change management: Human factors matter most
Investing time to understand the nuances of change management can help martech practitioners deliver better...
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and...
Top 15 promising project management tools to make your productivity skyrocket
Looking for the right PM software for your team/business, but overwhelmed by choices? Columnist Alexander Kesler has the run-down on some of the...