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Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of...

Ginny Marvin | Dec 20, 2013 at 2:44 pm ET

“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce’s Deal To Buy ExactTarget

Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5...

Amy Gesenhues | Jun 5, 2013 at 12:58 pm ET