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Report: Addressable TV ad spend very much alive, shows no sign of slowing

Addressable TV ad spend is expected to grow to $3.3 billion by 2020 – a 343 percent increase from 2016 – demonstrating the soaring...

Taylor Peterson | Apr 2, 2019 at 1:30 pm ET

AOL To Buy Programmatic Video Ad Platform Adap.tv, Expanding Efforts To Change Video & TV Ad Buying Process

AOL Inc. is boosting its stake in the online video advertising space by purchasing Adap.tv, a leader in video advertising technology, for $405...

Ginny Marvin | Aug 7, 2013 at 12:32 pm ET

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