TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.
TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools.
Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook. It also supports engine optimization and offers Site Auditor, for auditing websites’ search engine readiness.
This week, the companies announced that TapClicks has acquired Raven Tools, thus providing a marketing reports platform for any business size. Deal terms were not made public.
Combined, the companies say they now have the largest customer base for a marketing reports platform, combining info from multiple vendors and serving customers in over 70 countries with tens of thousands of monthly reports.