Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than 1M school supply lists uploaded from US grade schools and middle schools.
This week marks the peak of back-to-school shopping season. If you’re among the parents with children entering grades K through 8, then you are probably all too familiar with the madness that goes along with fulfilling school supply shopping lists.
Five-subject notebooks, 24-count crayon packs, pencils, scissors, facial tissues, hand sanitizer, Clorox wipes, and don’t forget the one-inch three-prong binders you need in five different colors — one of which is always sold out.
“On average there’s 12 to 15 items on each list, and these lists are typically posted four to six weeks on a school’s website,” says John Driscoll, the president of TeacherLists.com. “Sometimes you have to keep going to back to the website until the list is up. You find the list, you print the list, and you go up and down the aisles looking for these 12 to 15 very specific items.”
Partnering with a selection of online retailers and brands, TeacherLists.com is aiming to ease the headache of back-to-school shopping for parents.
Driscoll’s team has spent the last four years aggregating more than a million school supply lists by working with teachers, schools and ed-tech platforms like Blackboard.
In addition to curating a remarkable number of school supply lists, TeacherLists.com has developed patent-pending technology that matches items on the supply lists to the appropriate UPCs (universal product codes) from Amazon, Target, Jet.com and Walmart.
“The magic of it all is that it will take a list and allow the retailer to pre-populate a shopping cart,” says Driscoll, “It’s very convenient for parents. They can go to Amazon and in one click put everything in their cart.”