The MarTech Minute: Adobe teams up with Merkle, Sitecore releases new Salesforce capability
The martech week in review: News and announcements in marketing technology this week that you might have missed.
MarTech Minute briefs always appear in our daily newsletter first throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
MarTech in Motion
Lumavate raises $3M in
The Progressive Web Apps delivery platform released new functionalities, including starter kits for quick implementation of mobile apps for events, internal communications
Dun & Bradstreet enters CDP field
Dun & Bradstreet has entered a deal to acquire Lattice Engines, an AI-powered customer data platform. “We started Lattice Engines with the vision to revolutionize B2B marketing and sales with AI,” said Lattice Engines CEO, Shashi Upadhyay. “As revenue teams transition to account-based approaches, they are simplifying their data and software stacks so they can focus on orchestrating customer journeys across a diverse range of channels. By becoming part of Dun & Bradstreet, we are bringing together the highest quality data with the best platform for our customers.”
Sitecore expands Salesforce functionalities
Sitecore released new Salesforce capabilities at Salesforce Connections in Chicago. The new functionalities, built on top of the existing Sitecore to Salesforce integration, includes increased synchronization between platforms and more customer insights while creating new opportunities for scalable personalization.
ScribbleLive partners with MarketMuse
The partnership is expected to pair ScribbleLive’s freelance network with MarketMuse AI-driven content platform. The partnership will help organizations create efficiencies in their content mapping and creation processes.
CallRail to provide
The call analytics provider will enable users to view aggregated form data for marketing and lead generation insights. The solution will provide users the ability to better understand where their leads are generated from to help marketers focus their efforts on successful efforts through one of the five commonly-used attribution models: first touch, lead creation, 50/50, qualified or W-shaped.
Merkle and Adobe partner up
Performance marketing agency and CRM provider Merkle has announced a new collaborative effort that seeks to bring core enterprise data into the Adobe Marketing Cloud to deliver a better overview of customer journeys and help drive furthered personalization. Merkle will now include Adobe Marketing Cloud solutions as part of its CRM offering to customers.
Roundel expands programming offerings with new partnership
The partnership between Roundel (formerly Target Media Network) and ad exchange Index Exchange will give advertisers and media buyers access to Roundel’s first-party data and inventory while using their own platforms. The partnership seeks to create an easier programmatic process for publishers.
Axiom has hired industry veteran Sidra Berman as EVP and chief marketing officer. In her new role, Berman will be responsible for overseeing Axiom’s holistic marketing strategy and activities such as GTM strategy, branding, lead generation and recruitment campaigns. “Sidra, a seasoned marketing leader with an impressive record of delivering results for companies at critical points of their growth, is the perfect person for this role.” said Axiom CEO Elna Donio. “We believe Sidra will elevate our go-to-market strategy and better articulate our value, helping to transform the perception of Axiom and the entire legal services industry. I’m delighted by Sidra’s arrival.” Prior to joining Axiom, Berman held leadership positions at enterprise organizations like Tangoe and GE, as well as at start-ups including Clarabridge and Savi Technology.
Amy Bobchek joins search and digital advertising firm Advocado as chief revenue officer. Bobchek, who most recently served as Director of Sales for Comcast Spotlight where she led acquisition and partnership efforts. “We’re beyond thrilled to have Amy join the Advocado family. She has a proven track record of building mutually beneficial partnerships that help both parties achieve results,” said Brian Handrigan, co-founder and CEO of Advocado. “She brings to us unmatched media and advertising expertise and is the best person to enhance our client relationships. She joins our passionate team at the perfect time to spearhead our growth targets.” In her new role at Advocado, Bobchek will be responsible for leading strategic revenue growth through sales and marketing.
Ad tech expert Matt Clark takes on the vice president of partnerships role at
Alexander Buckles from Adobe will take over as vice president of sales at Perkuto. In this role, Buckles will be responsible for expanding Perkuto’s enterprise presence across North America as well as adjusting the company’s go-to-market strategy to align with and support Adobe’s focus on managing customer experience.
Sublime appoints Alexx Cass as vice president of US publisher Partnerships and Andrew Buckman as global chief Operating officer (COO). Cass joins Sublime with more than 10 years’ experience in digital media and has a background in publisher development, ad tech, SaaS solutions, and audience data.
Andrew Buckman has been named as glolobal chief operating officer at Sublime. He joined Sublime in 2017 as managing director EMEA to drive developments in key European markets. As COO he will be forming strategic partnerships and meeting Sublime’s growing global demand, working closely with Christophe Menard, co-founder and COO Americas.
Ready to make your own move in martech? We’ve gathered a few job postings to help with your search.
Director, Digital Media Analytics – Merkle, New York, NY
Group Director, Marketing Data & Technology – Omnicom Media Group, Chicago, IL
Director, Digital Marketing – inSegment, Newton MA
Senior Manager, Services Lead – Pfizer, Collegeville, PA
Senior Specialist, Digital Media – Sony Corporation of America, New York, NY
Campaign Manager – Bloomreach, Mountain View, CA