The MarTech Minute: Applift gets a new look, Dynamic Yield’s personalization tools, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
Liferay scoops up Triblio
The company says it is committed to growing Triblio’s Account-Based Marketing (ABM) business and will explore opportunities to further personalize the customer journey with account-specific content and messaging for the DXP audience.
Applift announces new solution, rebrand
Mobile Journey Advertising is focused on performance-centric outcomes through cost per action (CPA) and the rebrand is in support of the solution, with a new logo, website design and brand messaging.
ironSource rolls out new revenue product
User Ad Revenue (UAR) lets app developers accurately measure ad revenue on the user level, and link that data to the marketing channel that brought in that user. By revealing how much in-app advertising revenue each user generates across all networks, and attributing that revenue to the relevant marketing channel, app developers can optimize both their monetization and user acquisition activities.
Sizmek introduces AI-driven fraud detection
The company says that Peer39 is the industry’s first multichannel artificial intelligence (AI)-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Sizmek is also launching an enhanced iteration of its post-buy verification dashboard, which now includes video.
AWeber unveils new split testing feature
The new functionality allows AWeber customers to create up to three message variations and test a variety of message elements, including subject lines, preheader text, message content and design, calls to action, and send times. It also supports AWeber’s advanced behavioral automations, allowing customers to tag subscribers who open or click within the different message variations and trigger automated campaigns to these segments of subscribers.
Decibel rolls out new product feature
Experience Issues builds on the company’s proprietary scoring system, Digital Experience Score (DXS), by enabling digital teams to understand which specific problems are causing poor experiences and prioritize changes based on the impact they’re having on the experience.
Dynamic Yield unveils new capabilities
Multi-Touch Campaigns lets businesses build personalization campaigns across multiple pages and touchpoints. Instead of building individual campaigns to test specific interactions, pages or offers, customers can create a single campaign that cuts across the entire customer journey.
Arm Treasure Data releases set of tools
Audience Suite uses unified first, second and third-party customer datasets compiled from offline sources, as well as other systems, to provide marketers with detail on their guided segmentation experiences. The suite also offers marketing-enabled AI capabilities for predictive analytics and scoring.
LivePerson acquires Conversable
The companies say that the move brings additional AI, social listening and outbound messaging campaign management capabilities to LivePerson and its conversational commerce platform, LiveEngage. Conversable’s AI and automation development teams will join LivePerson’s global product and technology organization.
Martech Movers
Vonage adds Rishi Dave as CMO. Most recently, Dave served as CMO at global data and analytics firm, Dun & Bradstreet.
Robin Systems hires Radhesh Menon as CMO. Menon joins Robin from Red Hat.
Scott Anderson joins Intermedia as CMO. Previously, Anderson ws CMO for Sitecore.
Analytic Partners names Jeff Driskill as its CFO. He is a founding member of Tapad who specializes in overseeing capital acquisitions.
Carrie Palin joins SendGrid as CMO. Palin was previously SVP and CMO of Box.
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