The MarTech Minute: Aprimo teams up with Episerver, R2.ai now available as an SaaS, more

Martech in Motion

Domo introduces new media capabilities
The Domo Media Suite includes solutions for media buyers and publishers to consolidate complex systems and data sets. The offering includes a programmatic buying app, a programmatic revenue app and a configurable campaign wrap-up report.

NewCred teams up with Matcha
Through the partnership, Matcha will expand its content marketing solution to new verticals including fitness/wellness, home/family, beauty/fashion and food/beverage.

Concentric upgrades investment sim platform
Version 9.3 of the Concentric Market simulation platform includes an upgraded optimizer feature through which users can find an investment strategy. The optimizer delivers a recommendation along with the forecasted business impact of those investments.

Aprimo partners with Episerver
The partnership brings Aprimo’s digital asset management (DAM) and marketing resource management offerings, together with Episerver’s Digital Experience Cloud for a single solution. The integration also allows executive leadership to see in-process content creation alongside in-market content performance data.

R2.ai unveils SaaS offering
The AI platform announced that it would make its software available as a service (SaaS). Businesses can leverage the machine learning capabilities of the AutoML tool to solve data mining problems without advanced AI skills and upfront investment.

Martech Movers

Debora B. Tomlin joins Symantec as CMO. Since 2012, she has served as EVP, chief marketing and customer officer for CSAA Insurance Group. Tomlin will report directly to Symantec President and CEO Greg Clark.

AppsFlyer brings on Brian Quinn as its U.S. president and general manager. Most recently, Quinn was the managing director of the Americas for App Annie and was a former director and executive with AT&T, Kenshoo and Experian.

Plex Systems names Robin Saitz as its CMO. Saitz most recently served as CMO of cyber security solutions provider Avecto.

Brian Wieser joins WPP’s GroupM media buying unit as global president, business intelligence. Wieser was previously a senior analyst for Pivotal Research. He will report to GroupM Global CEO Kelly Clark.

Magnolia appoints Tim Brown as its new CEO, replacing co-founder Pascal Mangold, who will continue to serve on the board of directors. Brown has served as CEO of Maxymiser and Touch Clarity.

Shelley Zajic joins The Trade Desk as chief talent officer. Previously, Zajic served as global head of human resources at the Patrón Spirits Company. She will report directly to CEO and Founder Jeff Green.

Tapad appoints Ajit Thupil as its first senior vice president of identity. Thupil joins from Oracle Data Cloud where he led global teams focused on identity both from a product and business development capacity. He will report to Tapad COO Mark Connon.

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About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.