The MarTech Minute: Bynder unveils analytics tool, Causal IQ spins out on its own & more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
SheerID updates its digital verification platform
The company says the move will make it easier for marketers to acquire new customers with gated offers across a range of occupations, affiliations, or consumer life stages. SheerID’s latest platform update extends the reach of these offers to new target segments, including seniors, businesses, employees and the student population in more than 100 countries.
Thunder Experience Cloud partners with Neustar
With this integration, customers of Neustar and Thunder will be able to target creative messaging for individual, real people and audience segments across digital channels such as display, video and mobile.
RevJet adds AI-powered apps
Two artificial intelligence (AI)-powered apps will now be available to RevJet subscribers through the RevJet AppXchange. The Product Match AI App uses AI-powered algorithms to evaluate purchase patterns, product information and user activity. The Trending Products AI App monitors real-time market data to recommend products that are most popular among an audience segment.
Bynder unveils analytics tool
Advanced Analytics is a new data visualization tool that enables users to identify trends in company content usage and optimize their marketing teams’ digital content efforts. Companies can now measure the performance and usage of the digital asset mangaement (DAM) system and other features, such as creative workflow and brand guidelines.
Amobee scoops up Videology
The Singtel subsidiary acquired Videology. With the addition of Videology, Amobee now combines TV, social and digital in a single platform.
Uberflip teams up with Intelligence Demand
The companies say that the alliance will give customers access to personalization at scale, account-based marketing (ABM) targeting capabilities and more effective enablement of sales teams to drive better engagement and pipeline acceleration.
ACTIVATE rolls out new IGTV support
ACTIVATE Collaborations includes first-to-market support for IGTV as part of broader workflow support for a variety of content types. The company says that the new offering will deepen marketers’ ability to manage, measure and analyze influencer collaborations across all available content platforms.
Causal IQ spins out on its own
Formerly GlobalWide Media’s programmatic business unit, Casual IQ says it’s one of the few programmatic solutions providers to place emphasis on the importance of technology layered with human expertise.
Merkle acquires Australian digital agency
The acquisition of Amicus Digital is Merkle’s second Australian purchase. The company acquired the Columbus data marketing business in March.
Confirmit promotes Heidi Brumbach to the newly created role of executive vice president, global human resources. Brumbach has been part of the Confirmit team for 13 years.
Marketo appoints Mika Yamamoto as global president. Yamamoto is the former chief digital marketing officer for SAP.
InfluencerDB adds Jonathan Chanti as its global senior vice presideent of sales. Chanti previously held leadership positions at HYPR and Platinum Rye. The company is also adding Gloria Stitt as vice president of global marketing. Stitt was previosly at Julius and Shareablee.
Kiip hires Bill Alena as chief revenue officer. Alena joins Kiip as chief revenue officer for The Meet Group, a Kiip partner.
Mirko Deneke joins Adjust as chief financial officer. Previously Deneke has worked for J.P. Morgan, Barclays and Deloitte.
JumpCrew brings on Lavall Chichester in the newly created position of chief marketing officer. Chichester was previously at MullenLowe Mediahub and MullenLowe Profero where he was global senior vice president of search, content marketing.
Eyeota names Howard Luks as its newly created senior vice president of data products and partnerships.
Prior to Eyeota, Luks was director of international business development at Oracle Data Cloud.
Infutor hires Asif Ahmed as its vice president of analytics. Prior to Infutor, Ahmed was the vice president of product management at Aginity.
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