The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more

Martech in Motion

CDP Institute expands into Europe
The Customer Data Platform (CDP) Institute and founding partner CrossEngage announce the launch of the CDP Institute Europe. Martech and analytics expert David Raab founded the CDP Institute in the U.S. as a vendor-neutral organization to help marketers manage customer data.

Accenture acquires MXM
Accenture announced that is set to acquire New York-based digital agency, Meredith Xcelerated Marketing (MXM). The company says the acquisition will bolster its capabilities in creative services, data-led marketing execution, content strategy and digital marketing.

DialogTech expands integration with Adobe
The inbound call analytics provider announced an enhanced integration with Adobe Experience Cloud that enables marketers to use deep, real-time insights on offline calls and conversations.

IRI and AnalyticsIQ join forces
IRI and AnalyticsIQ announced that they will partner to more effectively target the most active and influential users of major social media platforms. The companies say the partnership combines IRI’s predictive audiences and shopper data and AnalyticsIQ’s social media intelligence.

Showpad launches new feature
Shared Spaces will enable sales teams to build custom sites for prospects and facilitate better, more personalized interactions between buyers and sellers. The sales platform says the new feature helps salespeople communicate and share content with prospects in a branded, personalized and secure webpage.

Formstack unveils new product feature
Community Forms capture data entered by users in Salesforce communities through branded, dynamic forms that can be published directly in Salesforce Community Cloud. Users can authenticate and prefill Formstack forms with their data in Salesforce.

Maritz spins off new creative agency
Maritz Motivation Solutions announced the launch of Cartwheel, a new full-service digital agency that uses data and insights to build creative campaigns. Cartwheel will function as an independent agency, as well as service Maritz clients.

Martech Movers

Tunity announces two new appointments to its leadership team. Bruce Tuchman joins as president of sales and Paul Lindstrom will be head of research and analytics.

Letha Steffey joins Edelman Financial Services as chief marketing officer. Steffey was most recently senior vice president of marketing strategy and advertising at ADT Security.

Innovoid adds Tim Braz as senior vice president of sales. Most recently, Braz served as senior vice president of North American sales for digital marketing platform Ignition One.

Contently announces appointment of Henry Bruce as SVP of marketing. Before his role at Contently, Bruce served in key executive leadership roles at ComplySci, Centro, Industri-Matematik and Optum, Inc.

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About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.