The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
ContentSquare unveils new CX solution
CS Live delivers customer experience (CX) information in real-time with one click. Users can download the browser plugin from the Chrome Web Store and browse their sites for instant CX analytics, insights and answers to their CX and visitor engagement questions.
Adobe launches a new suite of capabilities, work flows
Data Explorer gives customers of Audience Manager, Adobe’s data management platform ( DMP), the ability to avoid data loss by building audiences from unused raw data signals in the user interface and focus on high-value audiences by eliminating the need to create audience traits ahead of time or “just in case.”
Insightly rolls out new capabilities
The features allow companies of all sizes to tailor their CRM systems to the specific needs of their businesses and industries. The latest release of Insightly CRM allows users to create custom objects, apps and reports/dashboards.
mParticle expands Facebook integration
The customer data platform (CDP) will be included in Facebook Events Manager’s newly launched mobile platform category to make it easier for brands to add granular app event data to Facebook’s advertising platform. Brands can easily sync event and attribute-level data from all phases of the customer’s lifecycle to Facebook in real time.
HG Data scoops up Pivotal iQ
The acquisition adds Pivotal iQ’s IT contract data, spend intelligence and intuitive interface. The company says the move will provide richer combined technographic datasets, and deeper technographic insights that will help businesses size markets, target the right prospects and get better access to data.
Connatix teams up with PubMatic
The partnership features a server-to-server integration between Connatix’s video platform and PubMatic Cloud. The companies say that the alliance brings publishers and buyers closer together from a technological standpoint, allowing for greater transparency and a deeper level of information to exist across the chain.
ZoomInfo acquires Datanyze
The company says that by using Datanyze’s machine learning and proprietary methodologies, it will be able to supplement its company and contact information with real-time alerts that enable sales and marketing professionals to sell based on customer technology decisions. Datanyze customers will continue to receive support for the Datanyze product offering.
Tenovos hires Scott Walter as vice president of engineering. Walter was most recently director of application development at HBO.
PebblePost appoints Frank Barbieri as chief development officer. Barbieri most recently served as chief strategy officer at YuMe where he oversaw corporate development and marketing.
Susan (Sue) Hogan joins the Interactive Advertising Bureau (IAB) as senior vice president of research and measurement. Hogan has spent the majority of her career supporting and measuring advertising initiatives for content providers, such as Viacom and Martha Stewart Omnimedia.
Tremor Video DSP appoints Tal Mor as chief technology officer. Mor also serves as the chief technology officer of Tremor’s sister company, Taptica, and on the management team at Taptica International Ltd. Mor formerly held leadership positions with Spot.IM, Silo.co and BlueSnap.
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