The MarTech Minute: Dianomi launches automated ads, Clinch teams with Tapad & former Shazam exec joins Adspace
The martech week in review: News and announcements in marketing technology this week that you might have missed
Martech in Motion
Socialbakers adds influencer management
The social media company adds a feature to its platform to help marketers identify influencers and measure their impact. Marketers can access the industry’s largest database of influencers and select the right one based on their influencer score within a selected audience persona.
Dianomi launches new ad product
Dianomi Automated Ads allow advertisers to automatically generate native ads, cutting down on time spent in creation and optimization. The product plugs into an advertiser’s API to understand what articles are most popular, automatically create ads that link to these articles and run them across its publisher network.
Clinch teams with Tapad
The creative technology company says the partnership will enable brands and marketers to personalize digital video campaigns across devices. Marketers can leverage the consumer behavior insights in the Tapad Graph to customize video messaging based on first- and third-party data streams such as location, user profile, interests and time of day.
Sublime Skinz launches new ad solution
The advertiser has released its Programmatic Guaranteed advertising solution. The new offering enables advertisers and trading desks a guaranteed first look at high-impact advertising placements for multidevice campaigns across its network of partner sites.
Taboola announces Hubspot integration
The integration allows blog post publishers to define and activate a Taboola campaign directly from the HubSpot platform. Marketers can target multiple audiences that fit their products, manage budgets and A/B test creatives via a Taboola integration with Getty Images, and also view real-time reports in order to optimize campaign performance and drive higher conversions.
TUNE unveils new capabilities
The marketing measurement company released new capabilities based on an integration with the Apple Search Ads Attribution API. The update enables marketers to accurately measure the difference between a new and returning app customer.
Martech in Motion
Ergotron announces three executive hires. Charles S. Christ Jr. will be chief technology officer and senior vice president of product development. Christ previously held leadership positions at Donaldson Company Inc. and Kodak. David Denham will join as vice president of global marketing. Previously, Denham served in agency leadership roles at Peterson Milla Hooks (PMH), space150 and Colle McVoy. And Jim Orrock will serve as vice president of product development. Orrock was previously at Stratasys.
7.ai appoints Brent Bowman as chief financial officer. Bowman previously served as vice president, corporate controller and vice president of finance at Altera.
Motista adds to its client services and information technology teams. Ed Kuderna will join as senior vice president of client services. Kuderna was most recently managing director for Yesmail360i. Ken Rabolt will serve as vice president, information systems and technology. Rabolt was previously with The Nielsen Company.
Former Shazam executive Greg Glenday joins Adspace Networks as chief executive officer. Glenday was chief revenue officer at Shazam, where he was instrumental in the company’s sale to Apple.
Have you read The story of data, Part 4: Will it ever be truly secure? And don’t forget to look for our fifth and final installment about the future of data — available on Tuesday.
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