The MarTech Minute: Dstillery names new CEO, Drawbridge & LiveRamp team up & more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Martech in Motion
Drawbridge and LiveRamp team up
The two companies have integrated their offerings. Brands can now upload first-party customer data to LiveRamp to leverage deterministic reach and use the Drawbridge Identity Graph to increase the total audience reach using probabilistic expansion.
CleverTap launches omnichannel campaign builder
Journeys helps marketers engage with customers along their own paths throughout the app life cycle. Marketers can use the drag-and-drop interactive campaign visualizer to configure customer journey workflows with complex sequences of contextual messages, and additional functionality such as optimal delays for action/inaction, live campaign stats and frequency caps.
BlueConic partners with Decibel
The collaboration adds Decibel’s Digital Experience Score (DXS®) to the customer profiles built and stored in BlueConic.
Google announces grants to promote women in computer-related fields
The company said it will provide 15 exploreCSR (Computer Science Research) grants to support universities running CS research-focused workshops for undergraduate women. The company says the workshops will help undergraduate women to enhance their research skills, create a sense of community with peers and faculty and instill confidence to problem solve beyond the classroom.
Courtney Beasley steps up at Walker Sands to become vice president of marketing. She’s been with the company since 2012.
Dstillery appoints Michael Beebe as chief executive officer. Beebe joined Dstillery in 2017 as chief financial officer and was appointed interim chief executive officer in December.
Monetate names Shikhin Agarwal as vice president of products. Most recently, he co-founded and led product strategy, go-to-market and M&A for Crowdbabble.
Skava promotes Khurram Khan to chief technology officer. Previously, he was Skava’s vice president of product and technology.
Leanplum adds Anil Khatri as chief technology officer. Khatri is a former vice president of engineering at LinkedIn and Yahoo. The company also hired Kristin Goetterman as vice president of customer success and ex-Salesforce executive Josh Thacker as vice president of sales operations.
Acquia names Matt Kaplan its new senior vice president of product. Kaplan joins Acquia from LogMeIn, where he served as chief product officer and general manager of emerging products.
Kasha Cacy joins Engine as its newly created global chief executive officer. Cacy joins Engine from UM, where she served as US chief executive officer.
250ok adds Anthony Chiulli as director of product marketing. Chiulli has served in a number of leadership roles at Salesforce, including marketing practice lead and associate principal of deliverability services.
OpenX names Todd Parsons its chief product officer. Parsons was previously at SocialCode.
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