The MarTech Minute: Ex-Tapad CRO moves to Aki, Ogury acquires mediation solution and Demandbase analytic functionality
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in motion
Demandbase adds ABM analytics
The platform announced the launch of ABM Analytics. The functionality leverages its patented account identification technology to help marketers view the performance of ABM initiatives.
PubMatic partners with Sizmek
The sell-side platform announced a global supply path optimization (SPO) partnership with Sizmek. Sizmek will now include PubMatic in its network of preferred publisher platforms.
Widen launches new asset management solutions
The digital asset management (DAM) software introduced Video Portals and an enhanced Video Management suite. The Portals enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing and measures audience engagement.
IAB Tech Lab releases SDK
The IAB Technology Laboratory released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to facilitate third-party viewability and verification measurement for ads served in mobile app environments. The lab said that the tools eliminate the need for multiple SDKs for viewability and measurement verification. DoubleVerify announced that it has incorporated this SDK this week.
TripleLift debuts programmatic solution
The native advertising platform unveiled Content Dial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites.
Ogury acquires Adincube
The mobile data company announced the acquisition of Adincube, a mediation solution for mobile publishers. The company says the move will extend monetization capabilities for mobile app publishers.
MPP Global partners with Ooyala
MPP Global, provider of subscription platform eSuite, announced its partnership with Ooyala. The companies say the move will provide a suite of services for broadcasters, operators and media companies to monetize OTT and IPTV video services.
Salesforce acquires CloudCraze
CloudCraze announced that it has been acquired by Salesforce. The B2B e-commerce solution is built on the platform.
Amobee unveils new sales solution
The company launched Sales Accelerator, a solution powered by Oracle Data Cloud that enables consumer packaged goods (CPG) clients to connect digital ad impressions to offline purchase data while a campaign is still running.
Fyber adds data
The programmatic trading platform has added Nielsen Marketing Cloud, PlaceIQ and Mobilewalla data to its segmentation platform, Audience Vault. The demographic, interest and audience data is automatically imported.
Kamiu Lee becomes chief executive officer of Bloglovin. She will lead the company as it rebrands itself to become Activate.
Brightcove appoints Hugh Jefferson Ray III to serve as its next CEO. Ray replaces Acting CEO Andy Feinberg, who has held the executive position since 2017. Feinberg will resume his role as president and chief operating officer.
Leela Srinivasan joins SurveyMonkey as chief marketing officer. She was formerly chief marketing officer at Lever.
Anthony Deighton joins Celonis as CMO. He was formerly chief technology officer and senior vice president of products at Qlik.
Aki Technologies hires Todd Benedict as its newly created chief revenue officer. Prior to joining Aki, Benedict served as the chief revenue officer at Tapad.
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