The MarTech Minute: Former inMobi exec joins Motive, AgilOne’s new machine learning framework, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
AgilOne unveils new capabilities, features
The customer data platform announced a new, fully configurable machine learning framework. The update allow brands to run various versions of models for different subsets of customer populations, leverage any data source as an input and run hyper-personalized campaigns in each population based on the model scores. The company also launched a new reporting and dashboarding tool called Metrics+.
Integrate scoops up ListenLoop
The acquisition of ListenLoop enables marketers to incorporate programmatic into their campaigns and generate opted-in leads across accounts. ListenLoop is powering the company’s new programmatic account-based demand generation solution that helps B2B marketers accelerate revenue by increasing the quantity and quality of targeted account leads.
Optimove launches comparison stream feature
Optimove Streams displays comparable communication streams to give marketers data on how one sequence of messages compares to another sequence.
A.T. Kearney acquires business analytics consultancy
The company will leverage Cervello’s team of data engineers, data scientists and developers to develop “leave-behind” solutions and managed services for their clients.
Netmining teams up with Vistar
The alliance extends Netmining’s audiences into the digital out-of-home (DOOH) space. Through the partnership, Netmining will be able to buy DOOH inventory against unique audience segments.
Martech Movers
Yvette Kanouff joins Sprinklr’s board of directors. Kanouff has held several positions at Cisco, including her most recent role as SVP/GM of the service provider business.
Nintex names Neal Gottsacker as its chief product officer. Gottsacker recently served as the founder and CEO of airSpring Software.
Motive Interactive adds Beatrice Olivas as chief revenue officer. Previously, Olivas led strategy and operations for the InMobi Performance Advertising business in North America.
Emilie Brulebeaux joins dailymotion as senior vice president of operations. Brulebeaux joins dailymotion after holding senior positions in programmatic operations at Freewheel. The company also named Justin Silberman to vice president of product.
Data Plus Math (D+M) hires Jason Moe as VP of business development. Moe was previously at Sorenson Media.
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Kochava launches deterministic attribution for mobile web