The MarTech Minute: Inscape partners with LiveRamp, Openrise expands its marketplace & a slew of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
Tremor Video teams up with Dstillery
The programmatic video platform has partnered with data science company Dstillery. The collaboration leverages Tremor Video DSP’s video bid stream data and advanced creative with Dstillery’s predictive marketing intelligence.
Openrise expands its data marketplace
The Openrise Data Marketplace will now include a broad range of new third-party data partners and a new service enabling marketers to navigate the process of assessing data requirements, evaluating and selecting data providers and onboarding data across multiple vendors. The company says the move will improve the effectiveness of marketing automation and Account-Based Marketing (ABM) initiatives.
Vestorly launches new AI features
The content marketing platform has rolled out new content curation artificial intelligence (AI) features. The platform uses AI to dynamically curate content, and each collection grows more intelligent with every interaction.
Future to acquire Purch
Future announced its intention to acquire the consumer division of digital publishing platform Purch. The company says the move will help deliver on its mission to be a technology-enabled global platform for specialist media.
Perficient scoops up Stone Temple Consulting
The consulting firm acquired Stone Temple Consulting Corporation. The company says the move will broaden its service and increase its presence in the Northeast region.
Cleverbridge launches performance marketing platform
The platform leverages Partnerize’s partner and affiliate marketing solution and enables advertisers to onboard, track, optimize and pay any publisher for advertising their products or services. It is available as either a self-managed or managed service.
Inscape partners with LiveRamp
The partnership will connect LiveRamp’s IdentityLink ID with Inscape’s smart TV insights. The company says that the move will bring marketers a holistic view of consumer audiences with TV viewing data that has granularity, precision and scale.
Martech in Motion
Rachel Baumgarten joins Group Nine as its first executive vice president of marketing. Previously, Baumgarten was managing director for Omnicom Media Group’s The Content Collective.
Giant Media appoints Bruce Budkofsky as vice president of partnerships. Budkofsky was most recently at Sonobi where he served as a vice president.
Maropost brings on Dustin Deno as senior vice president of sales. Deno was previously at Salesforce, where he most recently served as the company’s associate vice president of retail and consumer goods.
ZoomInfo appoints Derek Schoettle as its chief executive officer and to its board of directors. Schoettle joins ZoomInfo from IBM, where he was the chief business officer and general manager of the Watson and cloud platform business.
Jumpshot appoints Michael Perlman as chief revenue officer. Prior to Jumpshot and comScore, Perlman held a variety of leadership roles at Millward Brown Digital, including senior vice president of sales and general manager of the company’s media business.
Tru Measure names Andrew McFadden as director of sales and marketing. Most recently, McFadden led the business development efforts at digital advertising company OwnLocal.
TJ Sullivan joins Digital Remedy in the newly created position of executive vice president of sales. Sullivan was previously vice president, connections at iHeart Media.
Priatek adds Bob Quintana to its advisory board. Quintana has experience in peak performance and sales coaching, working with clients such as Johnson & Johnson, Procter & Gamble AstraZeneca.
Eyeota hires Pieter de Zwart as chief technology officer. Prior to Eyeota, de Zwart spent nine years at the Rubicon Project, where he helped scale the business from a 100-person startup to a publicly traded company.
Bunker Sessions joins Extreme Reach as vice president of sell-side solutions. Sessions has been consulting with Extreme Reach since January. Most recently, he served as senior director of business development at Comcast.
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