The MarTech Minute: MediaMath’s blockchain verification tool, new data syncing tech for Screen6, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
Selligent partners with Future
With the alliance, Future will leverage Selligent Marketing Cloud’s ‘Offer AI’ product, which uses bespoke artificial intelligence (AI) algorithms to predict the behavior of visitors.
Screen6 launches new data syncing tech
idSync matches IDs between multiple datasets offline without relying on traditional cookie syncing. Instead, it operates independently between platforms to support device matching and ID resolution for optimal match rates.
MediaMath releases new verification tool into beta
Guaranteed Viewable Market uses blockchain to help marketers buy viewable media that MediaMath says is free of fraud across channels.
Monetate teams up with Bazaarvoice
The partnership embeds Bazaarvoice shopper profiles into Monetate Intelligent Recommendations to provide brands with appropriate offers to returning holiday shoppers. Shoppers’ experiences can be tailored to reflect their individual preferences and recent online behavior rather than their one-time gift-buying.
Zeotap launches identity solution
Connect is based on a patented telco identity graph that helps brands connect emails and phone numbers to device IDs and mobile/desktop cookies. Zeotap can also append further data attributes to these matches.
Ashley Deibert joins Videolicious as its new CMO. Deibert joins Videolicious from Grapeshot where she was VP of global marketing.
dataxu appoints Raymond Dooley as VP of corporate marketing. Prior to joining dataxu, Dooley served as VP of Marketing at Turner’s truTV.
Aki Technologies hires Richard Black as its newly created CMO. Black most recently served as VP of marketing for the Campari Group.
Maropost adds Jay Miller as SVP of marketing. Miller was most recently VP of marketing at LearnCore.
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