The MarTech Minute: Moat chosen as LinkedIn video viewability partner, Oracle adds new integrations & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have missed
Martech in Motion
LinkedIn chooses Moat to measure video viewability
LinkedIn has selected Oracle’s Moat to measure viewability and attention signals on its Sponsored Content channel. LinkedIn just started offering video on its business channels this spring.
Foap expands its offerings
The marketplace will add video to its popular Missions platform. Brands use Foap Missions to generate one-of-kind images for social media and digital marketing campaigns, and now they can generate videos.
Optimove acquires DynamicMail
The company will add DynamicMail’s ability to automatically transform static email HTMLs into dynamic, interactive content to its existing email product, Optimail. Current and new users of Optimove will have access to these features.
Confirmit launches Account Health
The new solution will help stakeholders in B2B organizations understand the health of their account portfolios and manage revenue risks. The feature collates and analyzes multiple data sources to guide the decision-making process.
Acxiom launches new tool
Its self-service Global Data Navigator tool allows marketers to gain real-time access to Acxiom’s data. The tool provides an in-house portal to brand marketers and agencies so they can easily locate available data elements by country and understand which Acxiom identity and activation services are available.
Oracle Marketing Cloud adds new integrations
The company says that the new integrations between Oracle Eloqua and 6sense, Demandbase, LookBookHQ and Mintigo will deliver data-driven insights to help sales teams identify high-potential buyers, drive engagement and close deals faster.
bRealTime merges with Clearstream
The new programmatic marketplace will be called EMX. EMX combines the services of the automated marketplace bRealTime with data platform Clearstream to give clients unified access to audiences on all screens, including TV, OOH, mobile and desktop.
Tremor partners with Grapeshot
Tremor Video will include Grapeshot’s pre-bid custom brand safety capabilities in its platform. The partnership will enable enhanced contextual targeting and custom brand safety.
Viant unveils Data Lake
The ad tech company’s cloud-based Data Lake has launched out of beta. The technology will allow brands, agencies and technology platforms to see a transparent view of their cross-channel advertising investment.
RevJet adds connector apps
The platform announced the addition of more than 20 connector apps to its RevJet AppXchange. The connector apps, available for Facebook, Twitter, Instagram and others, allow marketers to manage the strategy for multiple creatives across social platforms.
Seismic to acquire SAVO Group
The new entity combines two global sales enablement brands and will serve more than 500 enterprise customers worldwide. The acquisition also gives Seismic an increased foothold in European markets.
Optimizely expands capabilities
The optimization software company announced that its Support for Dynamic Websites is now available to all Optimizely customers. The feature allows brands to easily experiment on Single Page Applications (SPAs) and deploy them in a matter of minutes — without the need for coding.
DOmedia partners with Kinetic
Kinetic will leverage DOmedia’s planning platform to support its OOH buying and planning efforts.
dataxu appoints Benjamin Katz as senior vice president of engineering and chief information officer. Previously, Katz was chief technology officer at Cinch Financial and Gazelle.
OpenEx adds several executives to its mobile and video product leadership team. Sophia Chung joins as vice president of product; she was most recently at AdColony. Roy Firestone will be senior director of product and was previously at Panache and Engage BDR. Treven Ho, who was previously at Hulu, joins as senior product manager.
Digital Remedy appoints Keith “Kappy” Kaplan to its board of directors. His appointment follows the company’s acquisition of CrowdHere and the promotion of former chief executive officer Nick Pahade to chief operating officer and president.
Motista expands its sales and marketing team with the hiring of Tom O’Sullivan as executive vice president of sales. Sullivan was previously senior vice president of global business development at Analytic Partners. The company also hired Linda Vetter as vice president of marketing. Vetter was previously at Yes Lifecycle Marketing.
Acquia appoints two longtime software industry professionals to executive roles. Former Akamai executive Chris Andersen comes to Acquia as chief financial officer. Former Micro Focus and Hewlett Packard Enterprise executive Stephen Reny will be chief operating officer.
Have you read The story of data: How did we get here? You’ll learn all about the history of data. And don’t forget to look for our second installment about where we are now — available on Tuesday.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.