The MarTech Minute: NewCred’s new Idea Lab, Viant unveils B2B solution & more

Martech in Motion

Nosto rolls out new tools
The personalization platform’s new tools include content personalization, segmentation and insights that leverage its artificial intelligence (AI) and machine learning algorithims.

TrustArc to offer APEC PRP certification
The data privacy management company said it is now the only approved US provider offering Asia-Pacific Economic Cooperation (APEC) Privacy Recognition for Processors (PRP) Certification. The APEC Privacy Framework includes the new Privacy Recognition for Processors (PRP) certification for data processors and the Cross Border Privacy Rules (CBPR) certification for data controllers. These rules were developed by governments and regulators within APEC.

Viant reveals new B2B solution
The company says it is making a suite of business-to-business (B2B) data segments available for the first time. B2B marketers can now deterministically target professionals through a number of attributes including title, vertical, company size and location across all devices.

MediaMath announces updated ad offering
The company’s new native ad feature enables clients to upload creative assets in their component parts, such as images, headlines, copy and click-through-URLs tracking tags, directly into T1, and then use the same assets flexibly across any compatible native inventory.

NewsCred launches Idea Lab
Idea Lab adds search and social data to the content creation process. Marketers can conduct automated keyword research, analyze competitive rank tracking and review share of voice results to determine which keywords to target, while ensuring their content addresses related concepts that are searched for by their audience.

Pixability announces new tool
The company says it’s the first video decisioning engine to help marketers connect the right combination of creative and targeting with their audiences. Using machine learning, the tool analyzes permutations of audience, creative, and context and then automatically adjusts campaign budgets to ensure the best result.

Wistia launches video tool
Soapbox for Teams allows marketers to bring the benefits of video to the sales process. The videos can then be used in conjunction with a sales platform or embedded into an email.

Martech Movers

Airbnb hires Laura Chambers as general manager of homes hosts, overseeing the company’s relationship with the hosts who use its platform.

IRI Media Center of Excellence adds Harvey Goldhersz as executive vice president of data and innovation. Goldhersz has most recently served as chief data officer and CEO of GroupM Analytics.

Sarah Hofstetter joins ComScore as president. She was most recently at 360i.

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.