The MarTech Minute: Sitecore teams with IBM iX, TowerData picks up Xverify, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
Sitecore partners with IBM iX
Sitecore, a digital experience management platform, has partnered globally with IBM iX to offer web content management, commerce and marketing solutions via IBM iX designers, tech experts and industry strategists.
TowerData acquires email verification provider Xverify
TowerData has completed the acquisition of Xverify, bringing email list segmentation, engagement solutions and intent data to Xverify clients.
ActiveCampaign announces Square Integration
ActiveCampaign’s integration with Square payment system makes it possible to track online offers, offer related products and reward repeat customers.
CHEQ-RiskIQ partnership combines autonomous ad verification with digital-threat prevention
The CHEQ-RiskIQ partnership will combine CHEQ’s autonomous brand safety, viewability and ad-fraud prevention with RiskIQ’s ad-scanning solution to avoid malware, hijacking and ad-injection across the entire digital advertising supply chain.
Movable Ink partners with CrowdTwist
The addition of CrowdTwist’s API to Movable Ink’s email platform will make it possible to turn relevant customer data into visual experiences at the moment of engagement.
Joe Rorhlich has been named Chief Revenue Officer for Bazaarvoice. Prior to his role as CRO, Rorhlich served as general manager and executive vice president of Bazaarvoice’s European and Asia-Pacific business.
Rylee Ebsen has been hired as a film director for commercial projects by Big Block, a creative services agency located in El Segundo, California. Ebsen had been a long-time executive at Snapchat, most recently heading the social platform’s in-house creative agency.
Slightly, a video advertising and analytics platform, has named Greg Garunov as SVP of performance and partner strategy. Garunov comes to Slightly from Horizon Media where he was vice president of digital strategy and investment.
Sean Clayton has been named chief strategy office for SITO Mobile to lead the mobile data technology company’s new Strategic Advisory Group. Clayton has been with SITO Mobile since 2016, serving as vice president of strategic accounts and executive vice president of enterprise solutions.
Monetate has appointed Brandon Atkinson as chief operating officer, reporting directly to the personalization software’s CEO. Atkinson previously held the role of chief people officer for Roivant Sciences.
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