The MarTech Minute: Taboola, Unbounce’s partnership; new tech for SalesLoft; more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Martech in Motion
SalesLoft launches new tech
Meeting Intelligence helps teams listen to, understand and further engage with customer conversations to inform the overall buying experience and provide more transparency into the sales process and sales rep performance. The technology enables the identification and documentation of crucial moments and key points of engagement within a recorded conversation.
Ad Lightning rolls out GDPR tools
The new features give clients greater insight into data collection and potential data leakage, as well as the ability to approve or deny certain data collectors. The company says that the tools can help businesses comply with Europe’s General Data Protection Regulation (GDPR).
Rightpoint launches Spark Workspace
The marketing accelerator offers capabilities such as personalized communication with contextual social integration, intuitive search and findability features, taxonomy-driven content management and more.
Taboola partners with Unbounce
Marketing partners of Taboola will now have access to the Unbounce Landing Page Analyzer, allowing them to optimize for several key performance categories including page speed, mobile experience, SEO, copy sentiment, industry benchmarks, conversion-centered design and trust.
Ryff launches AI video platform
Placer (PDF) enables dynamic, real-time manipulation of products, people, backgrounds and images in live or pre-recorded video — modified to individual viewer preferences. Intelligent images can be changed at any time so different audience segments can experience different product placement packages in the same narrative story.
IRI rolls out enhancements
IRI Shopper Loyalty now covers more channels, geographies and retailers. The solution helps retailers and manufacturers understand their consumers and shoppers with insights into granular product features such as fresh/random weight and flavors, in-store causal factors, merchandising and promotion tactics, demographics and attitudinal and purchase-based segmentations that drive shopper behavior.
Brickfish adds capabilities
The social media management company added real-time research platform Nuvi, whose social listening platform allows brands to see what consumers are saying about them across the social web and respond to the most important conversations in real time.
Conductor adds new features
The company announced that it would be adding new enterprise reporting capabilities in its fall release to support and enhance mobile, local and real-time search efforts. It said that the enhanced platform is now easier to use and more secure.
Martech Movers
Jennifer Smith joins Alfresco Software as chief marketing and culture officer. Previously, Smith was chief marketing officer of Software AG.
WeQ promotes Sven Lubek to managing director. Lubek will shift from chairman to active director, focusing on mobile ad technology innovation and new product development.
Rowan Benecke will join Ruder Finn as chief growth officer. Benecke was most recently the global chair of technology at Burson Marsteller. Tejas Totade will also assume a new role as head of emerging technology for Ruder Finn, focusing on analytics and voice. Tejas was formerly the vice president of technology.
Cloudability hires Jay Wampold as vice president of marketing. Prior to joining Cloudability, Wampold was at Amazon Web Services, where he led several marketing operations, including product marketing, enterprise marketing, launch marketing and customer engagement.
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