• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Management

The MarTech Minute: Taboola, Unbounce’s partnership; new tech for SalesLoft; more

The martech week in review: News and announcements in marketing technology this week that you might have missed

Robin Kurzer on September 21, 2018 at 4:00 pm
  • More

Martech in Motion

SalesLoft launches new tech
Meeting Intelligence helps teams listen to, understand and further engage with customer conversations to inform the overall buying experience and provide more transparency into the sales process and sales rep performance. The technology enables the identification and documentation of crucial moments and key points of engagement within a recorded conversation.

Ad Lightning rolls out GDPR tools
The new features give clients greater insight into data collection and potential data leakage, as well as the ability to approve or deny certain data collectors. The company says that the tools can help businesses comply with Europe’s General Data Protection Regulation (GDPR).

Rightpoint launches Spark Workspace
The marketing accelerator offers capabilities such as personalized communication with contextual social integration, intuitive search and findability features, taxonomy-driven content management and more.

Taboola partners with Unbounce
Marketing partners of Taboola will now have access to the Unbounce Landing Page Analyzer, allowing them to optimize for several key performance categories including page speed, mobile experience, SEO, copy sentiment, industry benchmarks, conversion-centered design and trust.

Ryff launches AI video platform
Placer (PDF) enables dynamic, real-time manipulation of products, people, backgrounds and images in live or pre-recorded video — modified to individual viewer preferences. Intelligent images can be changed at any time so different audience segments can experience different product placement packages in the same narrative story.

IRI rolls out enhancements
IRI Shopper Loyalty now covers more channels, geographies and retailers. The solution helps retailers and manufacturers understand their consumers and shoppers with insights into granular product features such as fresh/random weight and flavors, in-store causal factors, merchandising and promotion tactics, demographics and attitudinal and purchase-based segmentations that drive shopper behavior.

Brickfish adds capabilities
The social media management company added real-time research platform Nuvi, whose social listening platform allows brands to see what consumers are saying about them across the social web and respond to the most important conversations in real time.

Conductor adds new features
The company announced that it would be adding new enterprise reporting capabilities in its fall release to support and enhance mobile, local and real-time search efforts. It said that the enhanced platform is now easier to use and more secure.

Martech Movers

Jennifer Smith joins Alfresco Software as chief marketing and culture officer. Previously, Smith was chief marketing officer of Software AG.

WeQ promotes Sven Lubek to managing director. Lubek will shift from chairman to active director, focusing on mobile ad technology innovation and new product development.

Rowan Benecke will join Ruder Finn as chief growth officer. Benecke was most recently the global chair of technology at Burson Marsteller. Tejas Totade will also assume a new role as head of emerging technology for Ruder Finn, focusing on analytics and voice. Tejas was formerly the vice president of technology.

Cloudability hires Jay Wampold as vice president of marketing. Prior to joining Cloudability, Wampold was at Amazon Web Services, where he led several marketing operations, including product marketing, enterprise marketing, launch marketing and customer engagement.

Have news and announcements for inclusion in the weekly MarTech Minute? Send them to tips@martechtoday.com.



About The Author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

Related Topics

Acquisitions & Mergers: MartechChannel: Martech: ManagementMarketing StacksMarketing ToolsThe MarTech Minute

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
  • The Top Five Objections That Hold Companies Back From Doing SEO
  • How To Optimize SEO With UGC
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
See More Whitepapers

Webinars

  • The Secret Behind SEO Success: Predict Rank with the Power of Data Science
  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok