The MarTech Minute: Tapad integrates with Adobe, Versium partners with LiveRamp & lots of exec moves

Martech in Motion

Versium partners with LiveRamp
As part of the agreement, Versium will launch new AI-driven business decision-maker segments as part of a new B2B data management platform (DMP). The partnership also provides LiveRamp customers with access to Versium’s modeling engine to create custom audiences.

Apester launches story features
The interactive storytelling platform has introduced a suite of story features that gives online publishers and businesses the ability to produce Instagram-like stories and blend them into their sites without a designer.

Zaius unveils new segmentation capabilities
Segment Builder 2.0 lets marketers build detailed customer segments and deliver personalized campaigns across channels to build customer loyalty.

Merkle teams up with Cardinal Path
As part of the collaboration, Cardinal Path will deliver Google Analytics 360 Suite, including licensing, services and support, to both its own and Merkle’s clients.

Tapad integrates with Adobe
The company announced that its Tapad Graph is now integrated with Adobe Audience Manager. Tapad worked closely with Adobe to develop the integration, allowing marketers to enable first-party data that has been previously tied to cookies and mobile.

Martech Movers

Yiling Ding joins Zilliqa as chief marketing officer. Ding was most recently head of APAC regional marketing for Google Play.

Visier brings on Christy Marble as its chief marketing officer. Marble most recently served as chief marketing officer at SAP Concur.

TransUnion appoints Matt Spiegel as its executive vice president of digital marketing solutions, heading a new TransUnion media vertical. Most recently, Spiegel served as managing director of MediaLink.

Sightly adds Nichola Karp as chief product officer. Karp joins Sightly from Nielsen Product Leadership, where she was a director and product group lead for the Nielsen Marketing Cloud’s DMP.

Clari appoints Cornelius Willis as its chief marketing officer. Willis most recently led product marketing and strategic communications for Google Cloud Platform.

PubMatic appoints Thomas Chow as its general counsel and secretary. Prior to joining PubMatic, Chow led the ad tech and measurement legal group at Snap Inc. and was the general counsel, chief compliance officer and secretary at Exponential Interactive.

Monetate names Stephen Collins as its chief executive officer. Prior to Monetate, Collins was president and chief financial officer of Quantcast.

Tim Wagner joins Coinbase as vice president of engineering. Wagner was most recently at Amazon Web Services (AWS) as general manager for AWS Lambda, Amazon API Gateway and AWS Serverless App Repository.

Tapad appoints Mark Connon to the position of chief operating officer. Connon was most recently senior vice president, global chief mobile and data officer of AOL platforms and advertising.

Cision brings on Gregg Spratto as global chief operating officer. He was previously in operations at Autodesk, where he held many roles, most recently, vice president of operations.

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About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.