The MarTech Minute: Toluna rebrands, Tealium updates its interface & several acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have missed
Martech in Motion
Toluna rebrands, launches new platform
TolunaInsights is a comprehensive, automated platform that delivers consumer insights in real time. The company says it’s the industry’s only end-to-end automated platform where audiences, surveys, communities and analytics are completely integrated and powered by on-demand insights and behavioral data from Toluna’s global community.
Rockerbox unveils latest offering
Rockerbox Attribution Platform builds on the company’s Recency Activation technology and provides advanced multitouch attribution and modeling that were previously only available to larger marketers and brands.
Canto announces new features
The provider of digital asset management (DAM) software released new features that give marketing teams a more visual approach to managing high-volume, fast-growing image and video file assets. New features include a Google Chrome extension, Canto Connect for Mac OS desktop, new language settings and custom-branded portals.
TIBCO buys Scribe
TIBCO Software has acquired Scribe Software, a cloud-based integration service that helps businesses connect Software-as-a-Service (SaaS) applications and automate data flows using an intuitive browser-based approach. The company says the collaboration will allow customers to employ a single solution to address a wide range of integration scenarios.
Tealium updates user interface
The company released an enhanced user experience and product user interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics and marketing professionals to more easily access Tealium’s products supporting web, server, mobile, in-store, call center and other data sources.
Pega launches self-optimizing campaigns
The new marketing capability reduces marketers’ dependence on traditional segment-based campaigns and transitions them towards real-time, one-to-one engagements. The software automatically selects the most relevant customer audience and balances the mix of offers, actions and treatments to achieve preselected campaign goals.
Quotient to acquire Ahalogy
Quotient Technology signed a definitive agreement to buy influencer marketing firm Ahalogy. The company says the acquisition will enhance its performance media solutions for CPGs and retailers, adding social media expertise and a roster of proven influencers.
Facebook Audience Network partners with Fyber tech
Fyber FairBid technology enables buyers like Facebook Audience Network to bid in real time on mobile app impressions, while still maintaining the direct SDK relationship with the publisher. It also allows SDK networks to access more in-app inventory and offers advertisers the ability to outbid other buyers in real time.
Intersection launches ad exchange
The company says that Place Exchange is the first true programmatic exchange for out-of-home and place-based media. The company uses patent-pending technology to fully unify buying and measurement of out-of-home media with other digital channels, leveraging the same workflow, creatives, reporting and attribution as for online and mobile advertising.
ownerIQ partners with Amobee
Amobee became the first demand-side platform (DSP) to directly integrate with ownerIQ, allowing customer access to unmodeled retail and brand-specific second-party data. Prior to this move, direct access to audiences from retailers and brands could only be done through ownerIQ’s platform, CoEx.
Showpad scoops up LearnCore
The sales enablement platform says it has added LearnCore’s sales training and coaching software to improve the buyer and seller experience. Showpad says it is now the first fully integrated platform that includes sales readiness, smart sales content and powerful sales engagement capabilities to drive meaningful conversations and increase sales.
IgnitionOne teams up with Ternio
IgnitionOne announced a new partnership with the blockchain company in a move that it says will bring transparency to programmatic digital advertising. IgnitionOne’s Customer Intelligence Platform leverages customer data to provide clients with actionable insights that inform smarter and more effective marketing decisions.
Digital Future Council selects founding members
The think tank of creative and technology industries announced its key executives, including: Kate Ward, Refinery29; Jess Christie, Matches Fashion; Stacey Tang, Columbia Records UK; Chad Andrews, IBM; Jeff Brooks, Casper; Danielle Lauren, CNN; Ray Soto, USA TODAY; William Kim, All Saints; Swen Graham, Foursquare; Martin Adams, Codec.ai; Meltem Demirors, CoinShares; Simon Fox, Reach Plc; Jonathan Hunt, National Geographic; Neil Shah, Smirnoff; Gareth Jones, eBay; Charles Manning, Kochava; Gene Liebel, Work & Co; Alive Lloyd George, RRE Ventures; and Ivo Georgiev, AdEx.
Infotools appoints Horst Feldhaeuser to the role of group services director. Feldhaeuser has been with the company as a group client director for the past 3 1/2 years.
Jason Han joins Sendwithus as vice president of sales. Han was most recently responsible for all direct sales for US West and Canada at Egnyte. He will report to Matt Harris, co-founder and chief executive officer.
Ruder Finn adds Fred Hawrysh in the newly created role of executive vice president and head of integrated communications. Hawrysh will report to chief executive officer Kathy Bloomgarden. He was most recently at PPR Communications, where he served as president and chief executive officer of North America.
Phil Zimmermann joins Startpage.com to spearhead its product innovation and crypto-development. Zimmermann is best known as the creator of Pretty Good Privacy (PGP), encryption software he designed in the 1990s to fight government surveillance.
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