The week in martech
News from Experian and SundaySky, virtual parties and autonomous convenience stores.
Experian partnership focuses on international customer identity verification
Experian, the global information services company, has begun working with identity verification provider Global Data Consortium to provide a new service for clients with international customer bases to confirm identity more quickly. The new service will create a more efficient customer onboarding process for both international and new-to-country customers.
Experian client accounts will also have access to anti-fraud measures, including meeting Know Your Customer and Anti Money Laundering compliance requirements. Global Data Consortium’s network consists of over 50 countries.
This service helps clients who have relocated to a new country and cannot access financial services and bank accounts because the financial institution does not have needed information required to approve the application.
“With COVID increasing the rate of digital transformation, it is critical businesses of all shapes and sizes are confident that their customers are who they say they are, and at the same time create as frictionless an experience as possible,” said Micah Willbrand, Experian Managing Director of Identity and Fraud.
Why we care. With a more efficient identity confirmation process, businesses can ensure they are onboarding legitimate clients in a faster way.
SundaySky now integrated with Adobe Experience Platform
SundaySky, a leading platform for video-powered experiences, is now integrated with the Adobe Experience Platform to address the growing demand for a more dynamic digital experience throughout the customer engagement lifecycle.
SundaySky offers personalized videos, rendered at speed in a cloud environment, and delivered to customers through relevant channels. It has launched a bi-directional API integration with Adobe Experience, leveraging Adobe’s real-time customer profiles to synthesize each consumer’s behaviors, insights and identities into individual video experiences. The SundaySky integration not only leverages first-party data from the real-time customer profile, but also writes back into the profile unique and actionable insights based on the video viewer’s experience.
Why we care. The ability to deliver videos with individually personalized content is a powerful innovation, and we like the feedback loop, with SundaySky pushing viewer experience data back into Adobe.
WeInvite converts event planning digital platform to virtual party platform
WeInvite, the virtual event management platform, has launched a new ‘virtual party’ offering with its WeInvite Meet platform. The free platform was initially built to enable registered users to plan an event, find a venue, and order food and services, along with customizing invitations and paying through one bill. It can be used for both personal and professional online events.
The capacity of the platform is 75 people worldwide. Service providers such as venues, restaurants, caterers and entertainers can subscribe to WeInvite and have their services listed for local planners when creating an event. The platform notifies each selected provider of pending orders, providing the date, time and specifics, along with payment once order is completed.
Why we care. The event planning industry is on life support. Their use of current and new digital marketing platforms to a wider general population will be vital on determining who survives and who doesn’t.
New app powers Southern California’s first autonomous convenience store
Aramark just opened Southern California’s first autonomous store, QuickEats Close Convenience, which uses computer vision cameras and sensors to create a fully automated, frictionless, self-guided shopping experience.
The experience begins by downloading the QuickEats Close Convenience app. As customers grab items off the shelves, they are added to the app’s shopping cart.
When customers finish shopping, they exit the store. Shoppers are charged the total amount to their digital wallet and receive an emailed receipt without any checkout lines or payment terminals.
Why we care. Touchless transactions will continue to lead the brick and mortar retail segment, whether it is convenience stores, malls or anything in between. Amazon has brought the strategy to the high profile Amazon Go chain. It’s interesting to see small retailers start to climb aboard.