This week in GDPR
A weekly wrap-up of how companies are preparing for the General Data Protection Regulation
Only a few announcements this week. Is it the calm before the storm?
IAB Tech Lab and IAB Europe released pubvendors.json and mobile app specifications to support its Transparency and Consent Framework. The organizations finalized the technical specifications for the framework, which addresses user choice and other aspects of compliance, last week.
OneTrust and the International Association of Privacy Professionals (IAPP) announced the launch of a Consent and Data Subject Rights 2.0 Platform for IAPP members. The platform is available in the IAPP Resource Center and features solutions to support compliance with data protection regulations, including the GDPR and the ePrivacy Directive.
Google revealed details on its consent-gathering tool last week, according to AdExchanger. The tool — Funding Choices — is in beta with some DoubleClick for Publishers (DFP) and AdSense customers; it restricts the number of supply chain partners a publisher can share consent with to 12 vendors.
SugarCRM announced new features for its entire cloud and product portfolio that will enable its customers to implement best practices for data privacy.
From MarTech Today and Marketingland:
Four publisher groups to Google: Your GDPR proposal “severely falls short”
Questions about GDPR? Download our free guide, The General Data Protection Regulation: GDPR — A Guide for Marketers.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.