This week in GDPR

Just one week till the General Data Protection Regulation (GDPR) comes into full force! Are you ready? This is what happened this week in GDPR.

Salesforce has appointed a data protection officer, who will be responsible for compliance and will act as a point of contact between the company and supervisory authorities. Lindsey Finch, senior vice president of global privacy and product legal, will serve in the role.

Tealium has announced enhanced features for its privacy and consent management tools within the Tealium Universal Data Hub. Enhancements to its Privacy and Consent Manager include multi-language support, fully customizable content and styling, global settings and the capability to log consent changes as required by GDPR.

Breezy HR released its GDPR Compliance Kit, a suite of tools and features to help automate and simplify the process of staying GDPR-compliant. The free kit helps organizations configure and personalize how they respond to key GDPR issues like candidate consent, candidates’ right to access and erasure, privacy notice and data retention.

US companies are projected to spend a total of $41.7 billion to achieve GDPR compliance, according to research by GIGAcalculator.com based on a set of surveys among CEOs, CIOs, CTOs and risk officers.

TrustArc and Radar will partner to help companies understand GDPR compliance with global privacy obligations, including the GDPR. The partnership includes cross-licensing, product integration and consulting initiatives.

A new study from IBM reveals that nearly 60 percent of organizations surveyed are embracing GDPR as an opportunity to improve privacy, security and data management or as a catalyst for new business models, rather than simply a compliance issue or impediment. The study said that the majority of companies are being more selective in the data they collect and manage, with 70 percent disposing of data ahead of the deadline for compliance.

From MarTech Today and Marketing Land:

Questions remain about GDPR enforcement in the US as the compliance deadline inches closer

LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready

Quantcast, Smaato release tools in support of the IAB Framework for GDPR

Lithium will ‘sunset’ its Klout service on the day GDPR launches

Questions about GDPR? Download our free guide, The General Data Protection Regulation: GDPR — A Guide for Marketers.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.