This week in GDPR

Today is GDPR Day! As of today, the General Data Protection Regulation (GDPR) is in full force. Here’s what happened this week:

ULedger announced new blockchain-based tools to help companies become GDPR-compliant. ULedger’s Blockchain GDPR Compliance tools allows organizations to create and maintain a complete, immutable history of the company’s data, including email communications, photos, bank details and any other data type pertaining to a person’s private, public or professional data.

Mobile data firm Ogury has launched its Consent Manager, a license agreement-management solution designed to help app publishers and advertisers achieve GDPR compliance. The solution enables publishers to centralize all consent requests into a single interface, with users able to freely and easily opt in or out of data collection.

OneTrust rolled out updates to its Cookie Consent and Website Scanning solution to help organizations with consent compliance under GDPR. The technology automatically scans a website to identify all trackers and allows companies to generate a tailorable cookie consent banner, cookie preference center and detailed cookie disclosure.

Sonobi has announced a privacy-by-design consent management platform (CMP) providing publishers with a solution to ensure transparent consent, compliance and continuity in accordance with GDPR. Sonobi’s addressable platform, JetStream, now provides a publisher-led universal consumer ID that the company says can empower both buyers and sellers in the age of GDPR.

The National Retail Federation (NRF) and EuroCommerce released a paper that addresses operational challenges retailers in both the United States and the European Union face as they implement GDPR programs while continuing to meet consumers’ expectations for customer service. The 14-page Retail Approach to Implementing Critical Elements of the GDPR said retailers want to find “approaches to compliance that will meet the requirements of the GDPR while ensuring that retailers can continue to provide customers with the personalization, omnichannel experiences and seamless retail operations that they expect.”

Monetate named Dave Swarthout as its new data protection officer. In this role, Swarthout will continue to lead Monetate’s legal team in addition to driving GDPR training and global compliance measures throughout the organization — an initiative that he has been managing since 2016.

From MarTech Today and Marketing Land:

GDPR day 1: Google and Facebook sued for ‘forced consent’

It’s GDPR Day! Now what?

After GDPR, here come the Unintended Consequences

Google to join IAB Europe’s Transparency and Consent Framework

Ahead of GDPR, Apple gives EU users a way to download their data histories

Data controllers and data processors: The difference and why it matters in GDPR

Questions about GDPR? Download our free guide, The General Data Protection Regulation: GDPR — A Guide for Marketers.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.