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Martech: Analytics & Data

This week in GDPR: OneTrust reports high usage of its DSAR tool, Altify updates its platform & more

A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation

Robin Kurzer on June 15, 2018 at 9:45 am
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Nearly a month after the General Data Protection Regulation (GDPR) has gone into full force, we’re seeing little in terms of new news this week. Stay tuned!

OneTrust reports that its data subject access rights (DSAR) tool has helped organizations handle more than 10,000 requests within two weeks of the date that the General Data Protection Regulation (GDPR) went into full force.

Altify has updated its flagship platform to provide increased data security and GDPR compliance. This update enables enhanced team collaboration capabilities, including the option to export account and opportunity plans to Quip, Salesforce’s collaboration platform and new growth services to accelerate product adoption.

The International Association of Cloud & Managed Service Providers, the MSPAlliance, launched a comprehensive GDPR program for its service providers’ members. The MSPAlliance GDPR program includes GDPR Verify — a module attached to the MSP/Cloud Verify report that shows if a provider is in compliance; MSPAlliance Cloud & MSP Insurance — an insurance product for MSPs; and a legal hotline.

From MarTech Today and Marketing Land:

Facebook updates Custom Audience list requirements to create more ad transparency

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Security breaches, no longer aberrations, need their own customer journeys

Clarip wants to make GDPR compliance perfectly clear

Questions about GDPR? Download our free guide, The General Data Protection Regulation: GDPR — A Guide for Marketers.



About The Author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

Related Topics

AnalyticsChannel: Martech: Analytics & DataGeneral Data Protection Regulation (GDPR)Marketing AutomationMarketing StacksMarketing Tools

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