• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Analytics & Data

This week in GDPR: TrustArc expands its channel program, Qualys adds new functionality to its SAQ cloud app & more

A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation.

Robin Kurzer on June 8, 2018 at 10:33 am
  • More

TrustArc expanded its TrustArcConnect Partner Program to meet what it says is a significant growth in global demand for privacy technology solutions. The program enables resellers, systems integrators, digital agencies, law firms and consultancies to expand their privacy technology offerings.

MarkMonitor unveiled a new technological solution to simplify how brands protect themselves online. With the WHOIS database severely limited since the General Data Protection Regulation (GDPR) went into effect, brands will be able to access the domain information to combat fraudulent or counterfeit activity, while saving both time and resources.

Qualys added new functionality to its Security Assessment Questionnaire (SAQ) Cloud App, which will allow customers to achieve visibility of data across their own network and supply chain for GDPR compliance. New GDPR-specific SAQ templates and a purpose-built dashboard allow customers to determine the status of their own business and procedural readiness for GDPR, as well as that of their vendors.

The Privacy Awareness Academy announced its sponsorship of a new social media awareness campaign that is designed to educate business owners about GDPR. The Academy’s new “Wake-Up Call” campaign will utilize a suite of innovative and high-visibility micro-learning tools.

Egnyte launched a new feature that gives businesses the power to identify GDPR-sensitive content in a matter of minutes. Egnyte Protect uses advanced machine learning to quickly identify the most likely areas where sensitive information could be located in their content repositories.

From MarTech Today and Marketing Land:

JLINC launches an open consent-managing protocol

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

Questions about GDPR? Download our free guide, The General Data Protection Regulation: GDPR — A Guide for Marketers.



About The Author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

Related Topics

Channel: Martech: Analytics & DataGeneral Data Protection Regulation (GDPR)Machine Learning & Artificial IntelligenceMarketing StacksMarketing ToolsMarketing Tools: Analytics

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.