This week in GDPR: TrustArc expands its channel program, Qualys adds new functionality to its SAQ cloud app & more

TrustArc expanded its TrustArcConnect Partner Program to meet what it says is a significant growth in global demand for privacy technology solutions. The program enables resellers, systems integrators, digital agencies, law firms and consultancies to expand their privacy technology offerings.

MarkMonitor unveiled a new technological solution to simplify how brands protect themselves online. With the WHOIS database severely limited since the General Data Protection Regulation (GDPR) went into effect, brands will be able to access the domain information to combat fraudulent or counterfeit activity, while saving both time and resources.

Qualys added new functionality to its Security Assessment Questionnaire (SAQ) Cloud App, which will allow customers to achieve visibility of data across their own network and supply chain for GDPR compliance. New GDPR-specific SAQ templates and a purpose-built dashboard allow customers to determine the status of their own business and procedural readiness for GDPR, as well as that of their vendors.

The Privacy Awareness Academy announced its sponsorship of a new social media awareness campaign that is designed to educate business owners about GDPR. The Academy’s new “Wake-Up Call” campaign will utilize a suite of innovative and high-visibility micro-learning tools.

Egnyte launched a new feature that gives businesses the power to identify GDPR-sensitive content in a matter of minutes. Egnyte Protect uses advanced machine learning to quickly identify the most likely areas where sensitive information could be located in their content repositories.

From MarTech Today and Marketing Land:

JLINC launches an open consent-managing protocol

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

Questions about GDPR? Download our free guide, The General Data Protection Regulation: GDPR — A Guide for Marketers.

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.