This week in martech
News from Give Blck, Terminus, IBM and EDO Inc.
A new digital platform provides resources for Black nonprofits
A new database has been launched for nonprofit organizations with Black founders. Give Blck is a digital platform that helps donors discover these organizations to increase capital investment to underfunded charities.
Give Blck was founded by two Black female entrepreneurs in the philanthropy sector, Christina Lewis and Stephanie Ellis-Smith, along with Dr. David Setiadi.
“Donors who care about supporting social change must think intentionally and proactively about race and racial equity,” said Ellis-Smith. “Racial disparities in funding not only limit the impact of Black-founded organizations, but…contribute to inequities in society.”
Microsoft has already invested in Give Blck as part of its philanthropy division, and there are nearly 200 organizations currently listed on the Give Blk website. The Ford Foundation is also a supporter.
Why we care. We celebrate innovative and practical actions to support Black founded businesses, especially if their aims are charitable.
Terminus modifies platform for marketers working remotely
As remote working becomes more of a long-term solution than a temporary inconvenience, ABM platform Terminus has released new capabilities, features and functions in its engagement hub to meet the demands of this new reality. The new capabilities include a mobile app to use the ABM and chat functions from a phone.
Additional enhanced features include an expanded visitor ID function that connects email domains to household IPs, being able to exclude non-relevant business or job functions and enhanced integration with Adobe and Google.
Why we care. When platforms are willing to make major investments in long-term remote work solutions, signs are clear that senior management and the C-suite are looking at this new normal in terms of years, not months.
IBM announces $100M technology investment in HBCUs
As part of IBM’s efforts to promote diversity and inclusion, the company has announced a $100 million investment in technology, assets and resources and skills development through partnerships with Historically Black Colleges and Universities (HBCUs).
The investment will be through IBM’s Skills Academy Academic Initiative, and is led by Howard University and 12 additional HBCUs. As part of the investment, the IBM-HBCU Quantum Center provides access to quantum computers, and includes program collaboration for academic, education and community outreach initiatives.
“The talent has always been there, it is the unequal distribution of resources that is finally being addressed,” said Samuel L. Milledge II, alumnus of Alabama State and Southern University. “The IBM investment puts us in a position to groom talent and have them compete on a level playing field.”
Why we care. Diversity in technology powers diverse thinking, which in turn powers innovation.
TV ad insights platform aims to increase efficiency
Data and analytics provider EDO Inc. has released its new Ad Engage platform that comes with two customizable modules, Ad EnGage Competitive Intelligence (CI) and Ad Engage Search Engagement (SE). Ad Engage CI is a database of over 70 million airings on over 120 networks collected from 2015 to current time.
Ad Engage CI offers: real-time ad occurrence data and metadata; omni-search capability; web app; and the ability to review and analyze national TV advertising to produce data-driven recommendations.
Ad Engage SE produces real-time information on consumer engagement to maximize TV ad campaigns. Ad Engage SE measures consumer response to TV advertising.
Why we care. Whether addressable or not, TV isn’t there just to blast one message to one passive audience any more. Engagement and more precise attribution are increasingly part of the game.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.