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Time to up your lead scoring game? Download this survival guide.

There’s no one scoring model out-of-the-box that magically works for everybody.

Digital Marketing Depot on April 29, 2020 at 2:12 pm

Lead scoring provides data-driven guidance to help sales teams prioritize their resources and maximize conversion. It can be quite a complex subject when you drill down into the nuances of the scoring model, the data requirements, the technology options, and implementation obstacles. This guide from Openprise will take you through a comprehensive deep dive into:

Gain insight into the nuances of the scoring model.
Identify the components of a good scoring model.
Understand the data requirements.
Evaluate technology options, and implementation obstacles.
Determine the role of AI and machine learning.

Visit Digital Marketing Depot to download “The Comprehensive Survival Guide on Lead Scoring,” from Openprise.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.