Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this year
From artificial intelligence to Instagram's latest tools, these three CMOs share the martech they were most excited about in 2016.
It’s been a big year for marketing technology. Machine learning, chatbots, personal assistants…the list of buzzwords coming from the martech industry has grown as fast as the artificial intelligence powering it.
For marketers like PepsiCo’s CMO Seth Kaufman martech is at the core of his brand’s consumer experience. Earlier this month, Kaufman told Marketing Land how his team relies on technology.
“In addition to being highly targeted media-wise, our brands are primarily marketed digitally and experientially, and we rely on technology to do this in culturally relevant ways,” said Kaufman, “Technology is a huge driver of the consumer experiences we create.”
Now that 2016 is coming to a close, we reached out to Kaufman, along with Mizzen+Main CMO Jen Lavelle and Olapic CMO Rachel Meranus to find out what marketing technology they were most excited about this year.