Tunity adds B2B focus with new white-label SDK of its audio streaming tech

Tunity rolled out a new white label software development kit (SDK) for its audio streaming technology on Tuesday. Tunity SDK for Audio lets businesses provide customers with a branded version of the Tunity app, which enables users to hear live audio from muted out-of-home (OOH) television on their own devices.

Tunity’s core technology has been available as a free app to consumers for the past few years, allowing users to tune into audio in areas where muted televisions might be, such as gyms, sports bars and airports.

More than 1.5 million people have downloaded the app, James Moore, Tunity’s vice president, told me, which allowed the company to “test out the product and make sure it works through various iterations. … It’s been tested. And now we’re confident that we have a robust product set.”

To activate, users who have downloaded the app need only “scan” the image of a muted TV until their device detects the channel, and they’re set.

With an app created with the white-label SDK, a business can communicate directly with its customers through push notifications that offer real-time specials, or other engagement messaging. Customers can also use the branded app to tune in other muted televisions, offering users a branded experience after they’ve left the premises.

For example, a fitness center can give its members the app, which they can use to stream audio from a TV while are working out. Later, when the members are at a sports bar, they can use the fitness center-branded app to tune into the television showing a game. The fitness center benefits not only from the persistent branding, but it can push notifications to their members while at the bar.

Moore said that the technology offers multiple ways for businesses to improve brand engagement with their customers, including extended visits (the company says the average view is 40 minutes).

It “keeps users engaged with their brand, rather than triggering them off into someone else’s product,” Moore said. “It’s a clever way to engage in a different manner.”

Because Tunity uses a cloud-based platform it eliminates the need for companies to invest in additional hardware or worry about updates, Moore said.

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Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.