Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program

Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers’ sites.

According to the “Introducing the Twitter Timeline Ads Pilot” page on Twitter’s business site, the Timeline ad network will be available to a select group of publishers in the US soon. The native ad format supported by the network is called Timeline Ads.

From Twitter’s business site:

You already enjoy the power of real-time Tweets on your webpage through embedded Timelines. Now, let it generate revenue for your site. The Twitter Timeline network is the first ad program that allows publishers to offer real-time content to their audiences and drive incremental revenue with targeted ads.

Publishers are asked to give a name, email and website address to be considered for the pilot program.

[Read the full article on Marketing Land.]

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Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.