Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.
Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head up the company’s product and security teams, hosted a 45-minute live Q&A with users. During the livestream, Dorsey said Twitter’s primary goal was improving the health of the platform. According to Twitter’s latest transparency numbers, the work they’ve put toward security measures and reducing the amount of content from bad actors is paying off.
Twitter says that on a year-to-year basis, it is currently removing 214 percent more accounts for violating spam policies. In May, it identified more than 9.9 million potentially spammy and automated accounts per week — up from the 6.4 million it was finding every week in December of 2017. There has also been a drop in spam reports this year.
On Twitter’s company blog, Yoel Roth, head of Twitter’s platform policy team, and Del Harvey, Twitter’s VP of trust and safety, write, “The average number of spam reports we received through our reporting flow continued to drop — from an average of approximately 25,000 per day in March, to approximately 17,000 per day in May.”
Not only is Twitter fighting against spam accounts, the company says it has suspended more than 142,000 apps that violated Twitter rules during Q1 of this year — with more than half suspended within one week of registration and many within hours.
[Read the full article on Marketing Land.]
About The Author
Report: Marketing leaders aren't keeping up with the speed of data