Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.
Twitter is opening in-stream video ads to all advertisers via its self-serve ad tool, making the video ad product available in 12 global markets.
Twitter’s in-stream video ads, launched in April of 2017, were originally available only to advertisers that had been whitelisted to take advantage of the ad product.
With this latest video ad update, Twitter says no community management is needed, as advertisers can start an in-stream video ad campaign via the platform’s self-serve ad tool. Advertisers in the following 12 global markets will have access to the video ad product starting today: Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States.