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Martech: Analytics & Data

The white paper or webinar content described below has been produced by one of our sponsors.


Untangling attribution’s web of confusion–a primer for marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches. Download Nielsen’s “Untangling Attribution’s Web of Confusion” whitepaper to: See how and why leading analysts aren’t on the same page. Get […]

Digital Marketing Depot on April 25, 2019 at 1:16 pm
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Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.

This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches. Download Nielsen’s “Untangling Attribution’s Web of Confusion” whitepaper to:

  • See how and why leading analysts aren’t on the same page.
  • Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution.
  • Understand the benefits and challenges of each approach.

Visit Digital Marketing Depot to download “Untangling Attribution’s Web of Confusion: A Primer for Marketers”.”

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Channel: Martech: Analytics & DataSponsored White Papers & Webinars

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