Up your email marketing game in 2020
Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm EST.
Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your emails out of the spam folder and in front of your subscribers.
Explore this new resource with its architect, Jennifer Cannon, Senior Editor at MarTech Today, and April Mullen, Director of Strategic Insights at SparkPost, co-founder of Women of Email during this free webinar. They’ll be taking a look at some of the emerging elements and trends that brands and email marketers need to embrace in 2020, including:
- What you need to know about BIMI (Brand Indicators for Messaging Identification)
- Artificial Intelligence vs Machine Learning for email marketers
- How Voice Assistants will play into how email marketers develop emails this year
- Compliance — what you need to know about GDPR, CCPA and maintaining a compliant data set
- The impact of AMP for Email on brands’ email marketing efforts
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.