Updated buyer’s guide for Identity Resolution Platforms
Can you connect brand interactions over time and across channels? If not, maybe it's time for an identity resolution platform.
The collapse of the cookie. Data privacy laws like CCPA and GDPR. The growing number of devices connecting to the internet. Consumers’ heightened expectations around brands “knowing” who they are and what they care about.
These are but some of the challenges marketers face today that martech vendors licensing Enterprise Identity Resolution Platforms are helping them solve.
To assist you as you navigate the software landscape, we’ve refreshed our Martech Intelligence Report on identity resolution, which profiles 12 different vendors and walks you through the latest trends in the space. In addition, you’ll discover what features are considered “table stakes,” and which distinguish the most advanced platforms.
This newly-updated buyer’s guide provides all the information you need to evaluate your company’s needs, develop an effective RFP and choose the solution that’s the best fit for your martech stack.