Updated buyer’s guide for Identity Resolution Platforms

The collapse of the cookie. Data privacy laws like CCPA and GDPR. The growing number of devices connecting to the internet. Consumers’ heightened expectations around brands “knowing” who they are and what they care about.

These are but some of the challenges marketers face today that martech vendors licensing Enterprise Identity Resolution Platforms are helping them solve.

To assist you as you navigate the software landscape, we’ve refreshed our Martech Intelligence Report on identity resolution, which profiles 12 different vendors and walks you through the latest trends in the space. In addition, you’ll discover what features are considered “table stakes,” and which distinguish the most advanced platforms.

This newly-updated buyer’s guide provides all the information you need to evaluate your company’s needs, develop an effective RFP and choose the solution that’s the best fit for your martech stack.

Download Enterprise Identity Resolution Platforms: A marketer’s guide today!

About The Author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.