Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
Video Ad Tech Company AnyClip Media Lands $21M Funding Round
Investment will be used to strengthen content platform that matches advertisers with relevant viewing audiences.
AnyClip Media, a video content/ad tech company with offices in Israel and New York City, has announced a $21 million funding round led by a mix of new and current investors.
The company says it plans to use the money to strengthen its “TripleMatch” technology, which “dynamically matches relevant playlists to website verticals & audiences, providing ideal inventory for targeted advertising.” AnyClip says it’s currently serving video to between 40 million and 80 million consumers around the world each month.
AnyClip’s technology creates unique distribution and advertising opportunities by analyzing every video and extracting data from 50 categories and 200+ subcategories while storing billions of metadata points in a searchable online database. Its intelligent video players index the contexts of web pages, enabling its Sense and Match™ technology to curate custom playlists, which include targeted advertisements paired with engaging premium video content viewers want to watch.
New investors include Ervington Investments, representing the interests of Russian businessman Roman Abramovich, and Limelight Networks. Existing investors also participating in this round include Jerusalem Venture Partners, GTI and others.
Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.