Video Ad Tech Company Pixability Lands $18 Million Financing Round
Boston-based company says funds will be used to expand video ad platform and grow internationally.
Pixability has announced the closing of an $18 million Series C financing round, bringing the company’s total funding to $28 million.
The company’s ad tech platform — Pixability v3 — offers programmatic YouTube video ad buying for media professionals. Pixability says it’s achieved a cumulative sales compound annual growth rate of 240 percent over the past five years, and it lists L’Oréal USA, PUMA, Viacom, Publicis Groupe, Mindshare and Omnicom’s Resolution Media among its clients.
Pixability says this new capital will be used to expand its video ad platform and to grow its international sales and bizdev efforts. From today’s news release:
“The success of our fundraising round solidifies Pixability’s value proposition within the online video ad tech ecosystem,” said Bettina Hein, Founder and CEO of Pixability. “Our technology proves the business value of a data-driven video marketing strategy. We predict online video’s dominance will expand further over the next few years as more consumers cut the cord, and more providers offer Over-The-Top services.”
This funding round is led by Jump Capital and Edison Partners, and all existing investors also participated in the round, Pixability says.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.
About The Author
