VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech

Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog.

Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he saw a philosophy shift in how marketing was evolving. His blog took off, he says, because of SEO, social, email and other tactics the company has since dubbed inbound marketing.

In the fireside chat with Brinker, Shah shares the creation story of HubSpot, similarities he sees between marketing and engineering, why he’s bullish on the marketing technology sector and much more.

The full conversation video is now available on YouTube and embedded below.

About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.