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Welcome to MarTech Today, a new site covering all things marketing technology
With our new website, Third Door Media seeks to elevate the martech industry and marketing technologists with breaking news, in-depth features, interviews and more.
It’s a pleasure to welcome you to our new website, MarTech Today!
What you see today was born about a year ago when the Third Door Media executive team was discussing the remarkable growth of our MarTech conference and the increased interest in the martech-related stories that we were publishing on our sister site, Marketing Land. We realized that this growing industry could best be served by creating a new editorial website and, thus, the idea of MarTech Today was born.
We invite you to click around and kick the proverbial tires a bit. The navigation options at the top of this page are a guide to the type of content we plan to deliver: everything martech-related, from advertising, content and social to commerce and sales, data, analytics and martech management. Here are some examples of news and features you can expect on MarTech Today:
- Ads: Eye-tracking study: Web ads need to viewable for at least 14 seconds to matter
- Marketing: Say hello to the newest intelligent agent, Ozlo
- Social: Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
- Analytics: Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
- Video: For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities
MarTech Today will be published by the Third Door Media editorial team, led by our Founding Editor Danny Sullivan. I’ll be your Editor-In-Chief, helping and guiding our team through its daily martech coverage. Much of that will be led by Barry Levine, a veteran martech industry journalist who’s been covering martech for Marketing Land since November, 2015. You’ll see his byline regularly on MarTech Today, along with the bylines of the rest of our excellent editorial team.
We’ll also bring you regular features and analysis from expert contributors across the martech industry. If you’re looking for a chance to share your martech knowledge and experiences with our readers, learn more about becoming a MarTech Today contributor.
Quick Tips: How to get the most of MarTech Today
Before you go check out the rest of the site, let me share a couple tips to help you get the most value from MarTech Today:
1.) Sign up for our MarTech Today newsletter. This is a daily e-mail featuring all of the articles we publish on this site, along with links to the best martech-related articles from across the web. You can sign up on our Newsletters page.
2.) Follow us on Twitter, Facebook or whatever social network you prefer. Here are some options:
- @MarTech_Today on Twitter
- MarTech Today on Facebook
- MarTech Today on LinkedIn
- MarTech Today on Instagram
And if you’re really old school, why not subscribe to our RSS feed?
I’ll stop writing now so you can go check out the rest of MarTech Today. We’re excited for today’s launch, and excited for the chance to serve you and everyone interested in the growing martech industry.
Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.