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What customers expect in the age of AI
In the age of artificial intelligence (AI), emotion still matters.
Whether it’s coffee, take-out, or a pack of paper towels, consumers buy things everyday without giving the purchase much thought. But when it comes to bigger purchases, people don’t just roll the dice. Making big purchase decisions can be stressful, especially when the products are complex or expensive. Buyers expect brands to not only understand their concerns, but to address them in a way that provides value along each step of the decision-making process.
To better understand what consumers need to feel comfortable when making these important purchases, and the impact artificial intelligence (AI) will have, Invoca surveyed 1,000 consumers in the U.S., and compiled the findings into a report alongside data from Adobe’s Experience Index.
Visit Digital Marketing Depot to download “Emotions Win–What Customers Expect in the Age of AI.”