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Why Identity is Key to Picking Up Pieces When Cookies Crumble
No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success.
The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity.
No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success. Join Zora Senat, VP of Partnerships at Infutor, and Kim Davis, Editorial Director at MarTech Today, on Thursday, Dec. 3, as they discuss how to:
- Leverage 1st, 2nd, and 3rd-party data to focus on your organization’s future consumer identity data strategy
- Re-energize your efforts in first-party data building and identity resolution to improve marketing insights, activation, and measurement
- Find new ways to maximize reach across channels and devices
Register today for “Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble,” presented by Infutor.
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