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Martech: Marketing

The white paper or webinar content described below has been produced by one of our sponsors.


Why Identity is Key to Picking Up Pieces When Cookies Crumble

No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success.

Digital Marketing Depot on December 1, 2020 at 7:00 am
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The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity.

No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success. Join Zora Senat, VP of Partnerships at Infutor, and Kim Davis, Editorial Director at MarTech Today, on Thursday, Dec. 3, as they discuss how to:

  • Leverage 1st, 2nd, and 3rd-party data to focus on your organization’s future consumer identity data strategy
  • Re-energize your efforts in first-party data building and identity resolution to improve marketing insights, activation, and measurement
  • Find new ways to maximize reach across channels and devices

Register today for “Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble,” presented by Infutor.

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

Channel: Martech: MarketingSponsored White Papers & Webinars

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