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Martech: Marketing

Here are the winners of this MarTech conference’s Stackies

For the first time, the Stackies requested organizational stacks to complement the previous competitions involving tech stacks.

Barry Levine on October 3, 2017 at 5:57 pm
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The five winners of our competition, The Stackies: Org Edition, were announced Monday night at the MarTech Conference, now taking place at the Hynes Convention Center in Boston.

For the first time, this conference’s Stackies focused on companies’ “org stack,” or the way they organize and operate in today’s marketing environment.

Entrants were asked to deliver one slide visualizing their organizational arrangement. As a thank you to participants, the Martech Conference contributed $5000 to the non-profit educational organization, Women Who Code.

In previous conferences, The Stackies competition asked for entries visualizing companies’ marketing tech stacks. The Tech Edition of The Stackies will return with the spring ’18 conference in San Jose, California.

The five winners are:

  • CA Technologies,
  • Allocadia,
  • Reduxio,
  • Uberflip and
  • Dun & Bradstreet.

Interestingly, Allocadia also won a Stackie for a tech stack visualization in the spring. Following, you’ll see the slides that visually represent these companies’ organizational structure.

MarTech Conference program chair Scott Brinker pointed out that “orgs are more than their org chart,” particularly since marketing and other technologies are “remaking what is possible.”

He added that the org stacks visually portray something that is frequently discussed — how sales and customer service are coming together with marketing, largely through technology.



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: Martech: MarketingMarketing StacksMarTech Conference

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