WP Engine launches first page-level performance tool intended for WordPress sites

WP Engine provides web hosting and services for sites based on the popular open-source publishing platform, WordPress.

Today, the Austin, Texas-based company is releasing Page Performance, which it describes as “the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard.” Its mission: monitor how long it takes for pages and all content to load, determine if there are issues relating to site speed and make recommendations for improvements.

Via the dashboard, the user can see detailed speed tests, have access to historical reports on each page’s speed and receive recommendations about how to solve tech issues. In its announcement, the company cited a study by Akamai and Gomez.com: A one-second delay in page load time becomes 11 percent fewer page views, a 16-percent decrease in customer satisfaction and a seven-percent drop in conversion.

The report includes cacheability, render start, visitor complete and render complete, as well as access to raw data and a breakdown of domains. The recommendations offer links to support materials in an online library.

Here’s a sample recommendations screen:

Before the launch of Page Performance, CTO Jason Cohen told me, WP Engine did not offer such a tool, as it recommended one of the popular external ones, like Yahoo’s YSlow, Google’s PageSpeed, or WebPagetest.org. But those tools, he noted, weren’t specific to WordPress’s approach to, say, loading multiple CSS files or structuring JavaScript.

Cohen estimated that his company’s new performance tool can lead to speed performance improvement up to 200 to 300 percent, assuming the site had not previously been optimized.

WP Engine says it serves 47,000 customers and agency partners in 133 countries and sees about 150 million unique visits daily.

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.