Yext launches app directory with 26 partners for two-way data exchange

Post IPO, Yext is evolving from a business listings management company into an enterprise data platform. Evidence of that comes in the form of the company’s just-announced “App Directory,” featuring 26 launch partners including Hubspot, Zendesk and others.

The new partnerships expand the use cases for listings and review data. The integrations push data back and forth and enable some interesting applications. Data from the app partners enhances or improves Yext’s content, which is then syndicated across its network.

I spoke with Yext’s head of strategy, Marc Ferrentino, who provided examples of how some of the integrations work. A number of Hubspot users, for example, offer Yext’s location scan (SEO) product. The integration enables those scans to be automatically entered as leads in Hubspot. In addition, Hubspot pushes email addresses into Yext’s review generation tool on behalf of its customers.

[Read the full article on Search Engine Land.]

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.