Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
YouTube will also limit support for third-party pixel tracking, according to a memo.
YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month.
“YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” a memo obtained by AdExchanger this week stated.
Advertisers who aren’t using DoubleClick Campaign Manager (DCM) to host video are asked to “retraffic their ads” by May 21 “to avoid any downtime in delivery,” according to the memo. Google owns YouTube and DoubleClick.